BRICk The HOUSE DOWN
Brick The House Down is a house music festival, based in San Diego CA. Sponsored by Lego, the event’s brand identity is colorful, playful and filled with endless imagination. In conceptualizing this event and the branding assets, it was essential that the design decisions not only aligned with Lego’s creative brand identity, but the visual aura of House music as an entire genre. Concept made at Chapman University↗
LOGO + BRAND IDENTITY
